Clinical Enterprise Marketing Specialist

Job Summary

Responsible for supporting marketing and communications efforts for the clinical enterprise marketing team which encompasses clinical service lines, physician enterprise, urgent care, and outpatient centers. Collaborates with the marketing and communications team to develop strategic goals and plans.

Job Specific Duties

• Provides coordination and support of marketing initiatives to support Clinical Enterprise Marketing including drafting of marketing plans, executing tactics and deliverables, and monitoring  ROI. 
• Collaborates with marketing and communications teams in the development of campaigns to support clinical service lines. Develops copy/content to support e-mail marketing, PR, Corporate Communications, and Social Media teams.  
• Develops flyers/brochures for clinical services ensuring branding is aligned with NCH graphic standards. Conducts detailed proofreading and ensures accuracy of all printed collateral materials. 
• Assists with planning and execution of patient communications and events (virtual and in person) that support clinical enterprise marketing, including attending events during regular business hours and after hours/weekends to support clinical service lines.
• Supports Clinical Enterprise Marketing team in the creation of physician onboarding marketing initiatives, including writing content, developing biographies, updating website content, and conducting research on clinical topics. 
• Maintains abreast of industry trends and marketing best practices, including health and wellness trends. 
• Works with patient families to develop stories. Adheres to HIPAA privacy practices.  Follows all necessary approvals processes prior to publishing materials. 
• Contributes in the development of strategic marketing plans for the hospital's clinical services. Conducts research and data gathering when applicable. 
• Works with clinical departments and vendors to select promotional items to support marketing activities. 
• Supports Clinical Enterprise Marketing team in maintaining and managing inventory of digital and print collateral pieces to support clinical services. Places orders for such materials according to projected demand. 
• Analyzes the annual cost for cross promotional initiatives and print materials and provides input on budgetary planning. 

Minimum Job Requirements

• Bachelor's Degree in English, Journalism or Communications  
• 2-4 years of experience writing AP style, and in production and creation of printed materials (brochures, newsletters, posters, banners, ads, etc.)
• 2-4 years of Marketing/Public Relations experience

Knowledge, Skills, and Abilities

• Able to work evenings and weekends.
• Understanding of health and wellness.
• Work well under pressure of deadlines.
• Excellent written and verbal communications skills.
• Knowledge of all aspects of printing including application, vendor management, and production cycle.
• Demonstrate resourcefulness in anticipating outpatient center needs and offer solutions through research and strategic planning.
• Strong self-starter with proven project management skills.
• Ability to make sound decisions with minimal guidance.
• Possess strong organizational and time management skills.
• Skilled in writing, layout, mechanicals, editing, and proofing.
• Ability to plan and execute large-scale community events.
• Possess strong attention to detail in assuring all outpatient marketing initiatives follow established hospital policies and procedures.