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Brand Experience Specialist - Marketing (Full Time, Day shift)

MARKETING AND ADV Miami, Florida Requisition ID 27968

Description

Serves as a brand experience specialist responsible for coordinating and maintaining brand image and identity across Nicklaus Children's Health System. Aligns projects to brand strategy with internal and external stakeholders to maintain brand consistency and integrity. Facilitates signage across all facilities, uniforms, marketing materials, internal communications materials with a primary focus of ensuring consistency of use of the “Nicklaus Children’s” master brand and meeting all metrics related to Master Brand awareness and affinity.

Qualifications

Staff Essential Functions


Job Specific Essential Duties

Frequency

Time

Coordinates environmental branding experience initiatives for the health system to ensure master brand alignment. This includes branding activities across the health system’s facilities, signage, furniture, artwork and experiential branding, etc.

Daily

Coordinates and executes experiential brand experience activities for executive events, in collaboration with events teams for the health system.

Weekly

Maintains visual brand inventory and signage manuals in collaboraiton with design teams.

Weekly

Manages intake of branding requests and works with brand experience leader on timely response to branding approvals.

Coordinates and maintains branded signage, branded promotional producs, and materials for events and conferences. Provides guidance on rented and/or purchased materials. Works closely with events manager on visual branded inventories.

Weekly

Maintains health system’s printed physical directory signage in the regional territories, ensuring accuracy of content, and keeps track of quarterly updates or as needed. Works closely with regional marketing specialists to maintain directories.

Monthly

Routinely visits and perform audits of physical locations to maintain brand integrity across health system locations. Provides counsel on direction for brand updates and needs.

Monthly

Supports brand experience supervisor with audio, visual and print branding initiatives as needed.

Weekly

Serves as subject matter expert and project manager on brand experience initiatives that support growth of the health system.

Weekly



Job :

Marketing

Department :

MARKETING AND ADV-1000-953901

Job Status


:Full Time
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Joining a new organization can be daunting or overwhelming. But at Nicklaus, your colleagues make you feel welcomed. They taught me to celebrate our accomplishments and band together during challenging times. This is not easy to find in healthcare these days, so I’m grateful to have found an amazing place to work with people and leadership who have my well-being in mind.

Lova Renee Brunson Manager Accreditation & Regulatory

Collaboration leads to success.

Alone we can do so little; together we can do so much. Working together, we find solutions and methods we would never find alone, and at Nicklaus Children’s, we have fun doing it.

Responsibility drives us.

We all take responsibility here – for the children, their families, our work and each other. We meet our responsibilities head on and motivate each other to succeed.

Empower yourself, help others.

Nicklaus Children’s encourages team members to believe in their ability to affect positive change in the world through everything they do with us.

Advocate for the right way.

Advocate for children. Advocate for families. Advocate for yourself. But most of all, advocate for getting the job done right and you will find nothing but success and support in your career here.

Transformation is growth.

At Nicklaus Children’s, change is not to be feared. When you work here, you are always working with the most advanced tools and procedures available.

Empathy is everything.

We expect our team members to have empathy for the patients and families they treat, and in turn, we have empathy for them. We take care of everyone in the Nicklaus Children’s family with competitive benefits and our supportive culture.

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