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Regional Marketing Specialist (Full Time)

MARKETING AND ADV Miami, Florida Requisition ID 28186

Description

Job Summary

The Regional Marketing Specialist is responsible for supporting marketing and communications efforts for regional clinical service locations in Broward and Palm Beach counties. Serves as regional representative to support initiatives that drive awareness of services in the market, marketing/advertising content development to support regional locations and on-site support to multimedia teams. 

Job Specific Duties

  • Collaborates in the development and implementation of marketing, communications, and advertising campaigns to support regional clinical services in Broward and Palm Beach counties. Supports, as needed, marketing and communications projects related to clinical and academic affiliations. 
  • Serves as a department liaison between regional clinic locations and the greater marketing/communications team. 
  • Contributes to strategic marketing planning, conducts research, and prepares ROI reports for monthly and quarterly reporting.   
  • Contributes to content development for marketing/communications campaigns for the regional territory. Develops content for internal/external communications, newsletters, social media, blogs, flyers/brochures, and production support of digital/multimedia content. 
  • Develops content for time-sensitive onboarding/deboarding activities of clinicians in the regional territories. Develops biographies, website content, flyers/materials and production support for digital media initiatives related to clinical recruits in the region. 
  • Collaborates with the department of physician outreach and the regional physician outreach liaisons on integrated B2B marketing/communications efforts. Develops content to support physician outreach activities in the regional territories and serves as content resource to outreach liaisons.  
  • Serves as marketing/communications liaison support to photography and multimedia production team in the regional territories (Broward and Palm Beach counties). 
  • Conducts research and reports on regional market and industry trends and regional health/wellness trends. 
  • Works with patient families to develop storytelling to support marketing/communications efforts for the region. Adheres to HIPAA privacy practices. 
  • Serves as liaison between clinical departments and marketing vendors/agencies. 
  • Supports marketing and communications team in maintaining inventory of print/digital content collateral related to regional territories. 

Qualifications

Minimum Job Requirements

  • Bachelor's Degree in Marketing, Advertising, Communications and/or Journalism
  • 2-4 years of Marketing and advertising experience in agency, non-profit, healthcare, and/or in house client support

Knowledge, Skills, and Abilities

  • Experience in healthcare preferred.
  • Understanding of health and wellness market sector.
  • Understanding of Broward and Palm Beach markets preferred.
  • Excellent written and verbal communications skills.


Job :

Marketing

Department :

MARKETING AND ADV-1000-953901

Job Status


:Full Time
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Joining a new organization can be daunting or overwhelming. But at Nicklaus, your colleagues make you feel welcomed. They taught me to celebrate our accomplishments and band together during challenging times. This is not easy to find in healthcare these days, so I’m grateful to have found an amazing place to work with people and leadership who have my well-being in mind.

Lova Renee Brunson Manager Accreditation & Regulatory

Collaboration leads to success.

Alone we can do so little; together we can do so much. Working together, we find solutions and methods we would never find alone, and at Nicklaus Children’s, we have fun doing it.

Responsibility drives us.

We all take responsibility here – for the children, their families, our work and each other. We meet our responsibilities head on and motivate each other to succeed.

Empower yourself, help others.

Nicklaus Children’s encourages team members to believe in their ability to affect positive change in the world through everything they do with us.

Advocate for the right way.

Advocate for children. Advocate for families. Advocate for yourself. But most of all, advocate for getting the job done right and you will find nothing but success and support in your career here.

Transformation is growth.

At Nicklaus Children’s, change is not to be feared. When you work here, you are always working with the most advanced tools and procedures available.

Empathy is everything.

We expect our team members to have empathy for the patients and families they treat, and in turn, we have empathy for them. We take care of everyone in the Nicklaus Children’s family with competitive benefits and our supportive culture.

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